The world has witnessed a huge shift in Communications – Digital Media. With the arrival of Social Networking, Business Communication is now limitless. Audiences are no longer limited to Television and Newspapers. There is a whole new world beyond where it is now possible to reach out to a specific set of audience by targeting them by their age, sex, location, behavior etc. But as the world embraces the Digital Medium, global businesses are grappling with choices like Search Engine Optimization, Social Media Optimization and Online Reputation Management.
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