Social Media Marketing
Social Media Marketing lets you reach out to and engage in meaningful conversations with your target audience. In addition to acting as the "voice" of the brand, social media becomes an integral part of any brand campaign.
We center our efforts to create content that attracts attention and encourages readers to build a strong community network. Through a coherent content strategy, apps, contests, etc., we keep your fans engaged, entertained and raring for more.
We all are social beings. And what's better way than to reach out to consumers than on social platforms where they spend most of their online time. It's about peers influencing peers and brands engaging with consumers on the consumers' terms – wherever and whenever the consumers choose.
We address this young but powerful arm of future marketing with intuitive and specially tailored Social Media Marketing solutions for your brand.
Traditional forms of gathering information are dead! People today are more and more dependent on
the internet to gather information and their networks to help sift through this information and make
decisions. Consumers today get connected online and make decisions based on what their colleagues,
peers, networks and through people they know share. But increasingly from 'experts' who they don't
know. These engagements are creating on-line communities of people with shared interests.
Companies that want to succeed today need to use social media smartly to reach their potential customers and the 'influencers' that these customers turn to. Given the speed at which new media and channels are mushrooming and proliferating, companies need to figure out their strategy for engaging clients across multiple media. Strategy needs to be worked out keeping in mind Clear Client Objectives, and Goals that they are looking at achieving.
We are experts at engaging with your target audience through all major social media forums. A well- developed social media campaign is a powerful way to reach and engage with your audience. If used correctly, social media can provide valuable insight, engage stakeholders, extend brand messages, build loyalty, increase visibility and influence purchase decisions.
We help clients determine the best social media tool or combination of tools based on the target audience, industry and client goals. We provide guidance, implementation and marketing integration.
Our social media expertise includes experience with popular platforms:
- Facebook – Brand page development, custom tabs, content, fan engagement, cross-liking
- Twitter – Tweet development, target follows, building followers
- LinkedIn – Profiles, groups, search optimization
- Blogs -Content and marketing client blogs, outreach to bloggers
- YouTube – Video scripting and production, channel set-up, cross-promotion in other social channels