Google’s display ad network reaches 90% of all internet users around the world. When you use display and banner ads in a way that fits with both your business’s goals and the tone of the original site or platform, you will get the best results. Display ads are not just banners anymore, these have many different types; they are also on search engines and social networks. Let’s look at some stats;
84% of marketers are still spending money on display ads, even though 43% of them think they work the worst.
Display ads were the most popular type of digital ads in 2023, with about $207.4 billion spent on them around the world. This amount will likely reach $266.6 billion by 2026.
A report from June 2024 says that programmatic advertising will make up 91.3% of all digital display ad spending in the US in 2024. It is equal to $156.82 billion. Ads that are run by computers will still grow by 15.2% in 2024, even though the rate of growth has slowed.
What is Display Advertising / Display Ads?
You can see display ads on websites, social media sites, and other online places, like your favorite blog or YouTube channel.
They can look like banner ads, which are those square or rectangular pictures you see at the top or sides of web pages. There are also video ads, which are short clips that play before, during, or after the video you are watching.
Display ads do their job when you visit a website and see a catchy video showing off the newest fashion trend or a big sign advertising a new toy.
What Are Different Display Ads Types?
As you plan your digital marketing and advertising, think about how the following types of display ads can help your online visibility, audience involvement, and market reach:
1. Banner Ads – Display Ads Types
Banner ads are one of the most popular types of display ads you can see online. You can find them on blogs, social media sites, online groups, and business and news websites.
Advertisers can use posters in landscape, tower, and square sizes, as well as the more common shapes and sizes. Text and pictures have always been used together in banner ads to get people’s attention.
2. Native Ads
These are also used in online marketing, especially in content creation plans. Native display ads look like they belong on the page, website, or email. Professionals in marketing and advertising weave native display ads into content in a way that makes people connect the ads to the content or brand.
Many types of native ads are found on websites, such as links to other pages, suggested content, paid search results, and promoted social media posts.
3. Animations
Animations in display ads can use video, music, and text to get people’s attention and are a good way to promote company messages, products, and services. Because of these parts, you can also use animated display ads as long-form ads that go into complicated or in-depth details about a product, service, process, or problem.
Animated ads can also be shared, which gives people more reason to get the word out about a brand or deal. People are also more likely to interact with animated display ads, which can help a brand connect more strongly with its target market.
4. interactive display ads
Display ads with dynamic parts use more than one method to get people’s attention online. People can connect with interactive display ads by clicking on text headlines, pictures, graphics, and other built-in elements. Interactive display ads on websites can be helpful for showing online buyers what is inside a product.
People can move their mouse over certain parts of the ad to see content, click on elements, and interact with the ad in other ways. Businesses and brands that want to teach people or give people who use certain goods or services more information can benefit from these kinds of ads.
5. Video display ads
Display ads with video material often get people’s attention by sending a clear message, posing a thought-provoking question, or presenting a product or service. Video display ads use video, music, and sometimes text to show off a product or service and get people to move or make a choice.
The best thing about video display ads is that they let you go into more detail about topics than regular or even native display ads. Similarly, video ads can use either live-action filming or animation. This makes these kinds of display ads useful for many marketing tasks.
6. Infographics
Infographics are a type of show ad that uses pictures and words to teach people about a certain subject, idea, or product. For example, a drug business might use images as part of its promotion to get people interested, teach them, and build relationships with them.
7. Expandable Display Ads
Ads that can be made bigger than the size they appear on a page. Some expandable display ads appear when the user moves their mouse over certain parts of the screen, while other growing ads may appear after the user does something specific. Marketers often set up growing ads to start based on what the user does and what they want to do.
8. Lightbox Display Ads
These are a unique type of display ad that Google made a while ago. People on a website have to interact with these display ads in the same way that people have to interact with expanded display ads for them to become full-screen content. But unlike regular ads that grow, Lightbox ads can have video, music, text, graphics, and other things that make them more interesting to people online.
9. Displays that pop up
Pop-up display ads usually show up on websites and use pop-up material to get people to learn more about a business or brand’s goods or services, sign up for services, or buy something from them. A pop-up is usually a small, square box that shows up on a website and tells people what to do. F
10. Interstitial ads
More and more interstitial display ads are showing up in apps for mobile devices, like games, social media apps, and other online mobile apps.
Interstitial ads show up during important parts of an app while users are using it. Interstitial ads often show up between scenes or game levels in mobile game apps as users move from one part of the app to another.
In Conclusion
As you can see, “display ads” include many different types of ads, each with its own pros, cons, tactics, and benefits. Digital Ad Experts will choose the best type of advertising plan based on your business plan to maximize your ROI. However, you can use more than one ad from the list above as part of your successful display advertising plans to get more people to interact with, learn about, and buy your products.
